Effective communication is everything in a business; regardless of the state of things. For many businesses, SMS messaging has become an essential tool for staying in touch with customers, clients, and employees. However, not all services are created equal; even SMS services. Considering the current mobile network carriers in Kenya offer extremely competitive rates, it is a wonder these benefits of bulk SMS marketing peek through the ‘dark clouds’. Nevertheless, the difference between bulk SMS services and normal SMS services can at times come as a shock.

What is Bulk SMS?

Bulk SMS is a messaging service that allows businesses to instantaneously send a large number of messages to multiple recipients. While that’s not the only feature, it differs from SMS services provided by mobile network operators in one major way. The latter typically limits the number of messages sent in a single session.

Benefits of Bulk SMS for Businesses

1. Cost-Effective: Bulk SMS services are more cost-effective than normal SMS services for businesses with high messaging needs. Rather than paying a fixed rate for each individual message, bulk SMS services charge a lower rate per message for high-volume messaging. This can result in significant cost savings for businesses that send a large number of messages on a regular basis.
2. Time-Saving: Sending individual SMS messages can be time-consuming, especially when dealing with large numbers of recipients. With bulk SMS, businesses can send messages to thousands of recipients in a matter of seconds. This saves time and allows businesses to focus on other important tasks.
3. Improved Message Delivery: Bulk SMS services typically have better delivery rates than normal SMS services. Since bulk SMS providers use specialized software and hardware, each ensures quick and reliable message delivery. This means that businesses can be confident that their messages will reach their intended recipients.
4. Personalization: Many bulk SMS services offer features that allow businesses to personalize their messages by allowing the insertion of key details such as names. Message personalization often results in higher response rates as compared to generic messages.
5. Message Scheduling: Bulk SMS services also offer the ability to schedule messages for delivery at a later time or date. This can be useful for businesses that want to send messages at specific times, such as reminders for appointments or deadlines.
6. Delivery Tracking: With bulk SMS services, businesses can track the delivery of their messages in real-time, allowing for instantaneous analytics. Aside from tracking delivery and open rate, such tools are useful for tracking marketing campaign success as well as facilitating feedback.

Verdict

In conclusion, the advantages of signing up for bulk SMS services over normal SMS services for businesses are clear. Bulk SMS services are more cost-effective, time-saving, and reliable than normal SMS services. They also offer features such as personalization, message scheduling, and delivery tracking, which can help businesses improve the effectiveness of their messaging campaigns. If your business sends a high volume of messages on a regular basis, it’s worth considering a bulk SMS service as a way to improve your communication and stay ahead of the competition.