Incorporating bulk SMS into marketing is quickly becoming among the most popular marketing avenues. As a more effective and almost instantaneous solution for managing communications with your database, SMS marketing is quite the game changer. Before commencing the bulk SMS journey, adhere to the simple rules for bulk messaging that are definitely no-brainers. However, here are a few pointers to help you cut through the noise.
The Simple Do’s
Identify your Brand
Branding your message not only states who it’s from but also cultivates credibility and trust. Instead of a random number, branding could be the company name or a shortcode. Most importantly, keep the message as clear and as precise as possible without going over the word limit.
Choose the Right Time
Sending a message at odd hours can, and probably will damage an entire marketing campaign. Choosing the optimal time to send the message is the equivalent of knowing when to bring up a sensitive topic. Fortunately, with our bulk messaging service, a campaign can be scheduled to relieve the pressure of finding the optimal time.
Include an Opt-Out option
A simple clear explanation of how to stop receiving the messages should always be included. Moreover, respecting your clients’ wishes when they choose to unsubscribe is part of great customer service.
The Tough Don’ts
Don’t Abbreviate
Less is more, but abbreviations are a loud NO! While the abbreviation might make sense, the customers might not understand thus lowering the effectiveness of the message and the sales. Keep the language simple, clear and to the point.
No consent, no message campaign
Before adding clients to the database, get consent. Yes, it’s tedious and seemingly counterproductive but it could certainly save your brand a tonne of bad press. Stay within the regulation lines and stay away from damaging your brand in the customer’s eyes.
Don’t Spam
Sending too many messages to your clients in a short span will only make them annoyed by your product or service. In lieu of a million boring messages, find a consistent balance that will keep your audience curious and interested.